Solution selling used to work because buyers didn't know how to solve their own business problems. The Challenger Sale model hinges on the claim that solution selling is dead. Just so, does the Challenger sales model work? The Challenger Sales Model believes anyone can become a Challenger if they build the right combination of skills. The Challenger Sales Model is a sales approach in which the seller actively teaches their prospect, tailors their sales process, and takes control of the customer conversation.
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